Why does any business get on the social media circuit? The obvious answer is to be seen by the masses and making their presence felt and accounted for. The basic criterion for good social media marketing is quality content without which a business does not stand a chance to gain popularity on the social media rounds. Even the experts from the social media marketing in Mumbai believe that quality content and optimum and strategic use of the social media go hand in hand. It is also vital for any organization and their web designing company in Mumbai to understand the basic fundamentals of social media marketing.