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Ad Fraud Costing the Industry $8.2bn a Year, Says IAB

The combined cost of ad fraud, ad blocking, pirated content and malvertising is costing the US marketing industry $8.2bn (£5.5bn) a year, according to a new study by the Interactive Advertising Bureau, the first to explore the impact of such problems. The new study estimates that over half this money is lost due to ‘non-human traffic’ – fake advertising impressions generated by bots that lead to advertisers paying out for messaging that never actually reaches real consumers. The study, carried out by Ernst & Young and MediaLink for the IAB, found that $4.4bn is lost to this kind of ad
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