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Adobe Positioned as a Leader in Gartner Magic Quadrant for Mobile App Development Platforms

Adobe Positioned as a Leader for Four Consecutive Years SAN JOSE, Calif. – Adobe (Nasdaq:ADBE) announced it has been positioned by Gartner, Inc. as a Leader in the 2016 Magic Quadrant for Mobile App Development Platforms research report. Adobe was one of 17 vendors evaluated in the report. The evaluation criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute included product or service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. “With Adobe Experience Manager Mobile, we’ve equipped our sales team with a mobile app that provides instant access to all SKUs and engaging product content on their mobile devices. We expect our Experience Manager Mobile-powered app to save $500,000 over the next three years by phasing out the need to print a physical workbook.” “Mobile is at the heart of connecting the physical world to digital experiences, yet brands are challenged with building and managing apps that provide an amazing experience for their customers and employees,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “We believe our recognition as a leader in Gartner’s report validates the unique functional and design value that Adobe Experience Manager Mobile brings to organizations.” Adobe Experience Manager Mobile simplifies the process of building and managing content-centric enterprise applications that are visually appealing and easy to use. Enterprises can incorporate new and existing content from any content management system or
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