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Amazon Reveals Ad Platform for Mobile Apps

Internet retailer Amazon has unveiled an advertising platform aimed at mobile app developers, as part of a push to claim a larger portion of the mobile ad market from Google and Facebook. According to Bloomberg, the platform will enable developers to promote their apps via Android devices, as well as Amazon’s line of Android-based tablets and smartphones, including the ill-fated Fire. Despite it’s place as one of the largest internet retailers, Amazon occupies a tiny space in the mobile ad market, with less than a one per cent share compared to Google’s 35 per cent and Facebook’s 17 per cent.
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