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Chalk Digital Closes Seed Round; Company’s Mobile Advertising Platform is Boon to Local Businesses

Chalk Digital, a company that aims to provide what they call the first instant mobile ad platform for local businesses, just closed its seed financing from angel groups and strategic partners. The company wants to “accelerate commercialization of the company’s instant mobile ad platform that advances self-serve geo-targeted mobile advertising to local business owners and independent service professionals,” the company explained in a statement provided to MAW. Investors in Chalk’s first round financing included Composite Capital Partners, Kernal Capital Inc., KLab Ventures, and Tallwave Capital, as well as numerous accomplished industry veterans and prominent angels. “The financing, and the industry expertise of our investors, not only supports Chalk’s core platform development but also accelerates our market traction through commercial partnerships,” said Craig Hagopian, Chalk’s CEO. The ChalkBoard self-serve ad builder is a 100 percent automated service which enables local advertisers to easily launch their own location targeted mobile campaigns. Each ChalkAd is served as a display ad within thousands of popular smartphone applications based on location, time, and audience. “According to recent reports our $28B a year advertising industry does not need another mobile ad network but rather its first personal ad solution,” explained Hagopian. “Chalk will significantly advance the practice of self-advertising that addresses the needs of business owners, local franchisors, neighborhood professionals, and individuals.”
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