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Hyperlocal Mobile Advertising Tips for Business Owners

If you have been following our location-based mobile advertising article, you should already have an idea on how to run hyperlocal mobile marketing ads for your business effectively. In this post, we would like to give you more hyper-local targeting examples, mainly focusing on helping small-to-medium brick and mortar store owners like restaurants, spas, bakeries, salons, and many others. We hope you’ll get inspired with these ideas. Firstly, let’s take a look at some do’s and don’ts of hyper-local targeting. Hyperlocal targeting simply means a way for you to pinpoint your target audience, which is within a specific radius around your business or an area, community or neighborhood, or a particular zip code. There are a few things you need to know before talking to any advertising agents or mobile rich media vendors. There are many types of location data. It is important to know the source of location because it impacts the effectiveness of your campaign. Here’s a list of some hyper-local data source. Ensure to check with your vendor. Geo conquest, sometimes known as competitive geofence, is similar to geofence but instead of targeting general areas or the radius around your store, you are targeting consumers who are nearby your competitor’s location. Geo-conquesting campaigns are known to be more effective than typical geofence targeting. According to Howie Schwartz, CEO of Human Demand, when it comes to geo conquest versus geofence campaign, they observed One of the biggest challenges for location-based marketing is defining the target area. Most businesses would focus on
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