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New App for Simultaneous Testing of Mobile Ad Creative Across Multiple Ad SDK Platforms Released by IAB Tech Lab

MRAID Ads SDK Tester App Will Boost Confidence in Building Mobile Rich Media In-App Advertising PALM DESERT, Calif. – A new app that quickly tests ad creative across multiple ad software development kits (SDKs), called the MRAID Ads SDK Tester, was released by the IAB Tech Lab. Created to support the IAB Mobile Marketing Center of Excellence’s “Mobile Rich Media Ad Interface Definitions” project, known as MRAID, the app tests and validates ad functionality against multiple SDKs in minutes, a boon for advertisers that run their ads against numerous publishers with diverse SDK implementations. “QA has been a costly and time-consuming challenge for digital media advertisers for far too long, and crowd-sourced efforts to address the problem have been incomplete and unsustainable” Testing mobile in-app ads has traditionally been a painful, time-consuming, and cumbersome process. It requires maintaining test apps for each SDK and setting up ad placements on ad servers. For example to test just one ad previously, a user had to set it up multiple times and then test it in different apps. The new tester app solves this problem by offering multiple SDKs in one app. It will make quality assurance (QA) and testing compatibility of ad creative with diverse SDKs effective and efficient. This will make qualifying SDKs for ad buys simple and speedy, while also increasing fill rates and eCPM for sellers with more rich media demand. “QA has been a costly and time-consuming challenge for digital media advertisers for far too long, and crowd-sourced
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