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Publicitas Launches New Video and Mobile Ad Formats

Publicitas is launching new proprietary video and mobile advertising formats. “Both formats continue to drive advertising growth in worldwide markets,” the company said Monday. “These new capabilities, combined with Publicitas’ unequalled access to quality global audiences, provide premium international advertisers with a one stop marketing solution that effectively reaches their best prospects, across all touch points, throughout the day,” the Publicitas crew explains. Publicitas Video is billed as an InPage format that loads seamlessly within content pages. Publicitas Mobile is “a creative and immersive solution in this now vital element of the media mix.” It was designed to be unobtrusive but also highly engaging. The exclusive mobile formats offer both in app and mobile web opportunities, according to the company. Both products feature dashboards that simplify performance management, track the metrics of campaigns, and promise full transparency.
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