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Teads Acquires Brainient for Dynamic and Interactive Video Ads

One of Brainient’s interactive video ads Video ad marketplace Teads has acquired Brainient, a UK-based company that specialises in advanced dynamic creative and interactive video. Brainient has developed Dynamic Creative Optimisation (DCO) technology that can customise the actual content of an ad to match the user’s profile. It is also able to create interactive video ads, like this impressive Bupa music video starring The Futureheads which enables the user to pick how each member of the band plays. The acquisition will enable Teads to offer integrated access to Brainient’s tech to all its marketplace buyers, which it claims will make it ‘the only global solution for the creation
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