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Ve Interactive Acquires Video Ad Firm Optomaton

Data-driven tech company Ve Interactive has acquired video advertising firm Optomaton for €5.13m (£4.3m) in a deal that aims to increase the company’s presence in the rapidly growing video ad market. Ve Interactive specialises in conversion enhancing technology and digital advertising, and is currently ranked as the fasting growing company in The Sunday Times‘ Hiscox Tech Track 100 list. By acquiring Optomaton’s video demand-side platform and the team behind the technology, Ve Interactive hopes to gain exposure in the video programmatic market, broadening its offering for existing clients and attracting new marketers. In addition, the consolidation of Optomaton’s digital ad
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